The Mattel Imagination Center fosters creativity by connecting children with toy designers and researchers to innovate in the realm of play. Their philosophy, "Together, we play, we discover, and we imagine the future of play," emphasizes collaboration with children and families to develop educational and engaging products. Mattel invites children and adults between the ages of 3 and 13 to participate as toy testers and in focus groups to refine and enhance their toy offerings.