On may 4th, JCPenney hosts an all-day coupon giveaway where shoppers can obtain coupons directly from their stores. These coupons offer significant discounts, encouraging higher purchases. Additionally, during the event from 11am to 1pm, JCP Rewards members have a special opportunity to participate in a sweepstakes to meet celebrity Shaquille O'Neal. Non-members are encouraged to join the rewards program to receive a $10 reward and take advantage of future promotions. This marketing strategy not only drives foot traffic but also promotes JCPenney's rewards program, enhancing customer loyalty and increasing sales.
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