Mattel is seeking parents of girls aged 4 to 7 to join a two-week online research project through the Mattel Imagination Center. This initiative offers participants the opportunity to shape future toys by providing valuable feedback. Successful completion of all assignments will reward participants with up to $100 in digital Target Gift Cards. The project underscores Mattel's commitment to innovation and collaborative design in toy development​

The Mattel Imagination Center is a place where children, toy designers and researchers come together to make compelling toys and experiences for children.