Taco Bell's Live Más Student Section program celebrates the enthusiasm of college football student sections by allowing fans to vote for the most spirited groups. Taco Bell Rewards members can participate in the voting process through the Taco Bell app during designated periods. By voting, members not only support their favorite student sections but also receive rewards such as free menu items. 

The program features multiple voting periods throughout the college football season, during which a committee nominates student sections based on criteria like tradition, energy, and impact. Fans cast their votes in the Taco Bell app, and the student section with the most votes is recognized as the Student Section of the Month. At the end of the season, top monthly winners compete for the title of Live Más Student Section of the Year, announced during The Home Depot College Football Awards. 

In addition to voting, Taco Bell enhances student engagement by reserving tickets for students at major college football games, including the New Year's Six Bowls and College Football Playoff National Championship. This initiative makes high-profile games more accessible to student fans, reinforcing Taco Bell's commitment to celebrating and supporting college football's most passionate supporters. 

For detailed information on voting periods, rewards, and participation guidelines, visit Taco Bell's official Live Más Student Section page.

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