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Miller Lite is breaking free from the traditional Super Bowl ad mold and taking it to a whole new level by running a thousand ads during the big game, like LITERALLY running a thousand ads with the help of actor Rob Riggle! The brand is inviting everyday beer fans to become literal Miller Lite beer ads during the Big Game. Â
While fans won’t actually be on the television screen, Miller Lite is putting QR codes on Miller Lite fans in the form of jerseys to wear as they run, maybe to get a Miller Lite for themselves or their friends, during the Big Game commercial breaks, making them a literal running beer ad.Â
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