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The 2023 poster was designed by Marc Brown, creator of the popular Arthur book and PBS television series. The artwork incorporates an excerpted line from the poem “Carrying” by U.S. Poet Laureate Ada Limón. Brown was selected by Scholastic—the global children’s publishing, education, and media company—to create the artwork for this year’s poster as part of a new National Poetry Month initiative between the publisher and the Academy of American Poets.